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Privacy policy

Napa Valley Wagyu Privacy Policy

 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.nvwagyu.com (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 

We collect Device Information using the following technologies:

 

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, external payment information such as Amazon Pay or Apply Pay, email address, and phone number.  We refer to this information as “Order Information.” We also collect data such as email address & phone number when you choose to enter it via pop ups or sign-up forms on our site.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Wholesale Inquiry

How is your beef packaged?

Our beef is humanely hung, cut and packaged at a LOCAL USDA processing facility. All packages are vacuum sealed to maintain freshness and frozen. All meat is frozen when we receive it back and kept in freezers until delivered.

Do you vaccinate your animals?

We vaccinate our cattle for their general health and disease prevention when they are 6-months old, but they do not receive a mRNA vaccine nor do we know of any cattle that are receiving any type of mRNA vaccinations.

What kind of cattle do you have?

Our mother cows are Angus and F1 (50% wagyu) that get bred by one of our Full Blood 100% Japanese Black Wagyu Bulls. We pride ourselves in providing American Wagyu 50% and 75% wagyu beef that grades above prime and will leave you wishing you had bought more.

Do you sell Whole and 1/2 Beef Shares?

Yes, we have both options available, year around. Please visit our online store to learn more.

How long does meat last in the freezer?

We recommend using our beef, within 1 year of receiving it frozen in the mail.

Where is the beef raised?

On one of our many ranches in Northern California's famous wine region Napa and Sonoma County

Cooking Tips

How do I thaw Wagyu meat?

It’s best to move the frozen meat from your freezer to your refrigerator at least 24 hours before you plan to cook it.  However, you can also thaw the meat by leaving it in its vacuum sealed package and placing in cool water for several hours.

Note: NEVER thaw Wagyu meat using hot water or in the microwave due to the lower melting point of its fat – you will seriously compromise if not ruin it.


Should I bring Wagyu steaks to room temperature before grilling?

Due to Wagyu beef’s lower fat melting point, it is actually best to grill steaks when they are closer to refrigerator temperature.  If you bring them to room temperature and then grill, you run the risk of rendering the fat out of the steak – resulting in a tougher, dryer piece of meat.

How should I season my Wagyu steaks?

We recommend a very simple seasoning.  In fact, one of our favorite ways to season our steaks is a liberal amount of fine sea salt and coarse ground black pepper with a touch of garlic powder.  This beef speaks for itself – put your Montreal Steak seasoning and BBQ Rub back in the cabinet!

How should I cook my Wagyu steaks?

Get a grill you can trust – know your hot spots, cool spots, flare zone, etc. 

When steaks get ruined, it’s usually because of poor fire and heat management.  If grilling on a standard propane grill, run it as hot as you can and make sure it is clean to minimize flare ups because Wagyu will drip fat as it cooks.  If on a higher-end gas grill or charcoal grill, shoot for the 500°F range at the grate level (high heat). You can cook steaks on a pellet grill but we recommend using a cast iron griddle or “Grill Grates” with your pellet grill to help give the steak’s surface more “bark” and texture.

For a 16oz ribeye, a good rule of thumb is about 4-5 minutes per side at high heat, or 8-10 minutes total for medium rare / medium.  A 12oz steak should be 6-7min total but remember that the best way to judge time is by thickness. The thicker a steak is, the longer it will take.  So a 2” filet that is 8oz may take longer than a 1” chuck eye that’s 10oz.

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